Package Design Course Project
October 2023
My prompt was to design an identity and packaging system for "Cafe Grumpy", based in Brooklyn, New York, and is known for its unique brand personality and emphasis on local culture. They have a distinct visual identity that blends modern design with elements of Brooklyn's artistic and music scenes.
Solution: Inspired by the street art of New York, I came up with the solution to recreate a mural on each of the 3 coffee bags. Each of the bags takes an aspect of taste with the coffee flavor name: Momentum Blend for the eyes, to capture how eyes are the window to the soul, when thinking of soul music; Heartbreaker Espresso paired with lips and heart muscles behind it; and Grumpy Instant Coffee with hands to simulate the instant gratification you receive from Cafe Grumpy's coffee.
