Brand Identity Course Project
March 2024
In this project, I combined my knowledge of design with luxury brand marketing for the high end travel company, Roam. I was tasked to design a logo, stationary, and brand guide for the company. I had to think of what the company needed to communicate, and dig deeper to represent Roam in an intangible manner. The logo draws inspiration from the ability to travel in all directions with Roam, with each simplistic curved line. The color palette is also purposeful to add a sense of luxuriousness.
Brand Guide
